Login Signup

Beating Blood Cancer


Dan Howie

Jellyfish back Atlantic Row 2013 for Talisker Whisky Atlantic Challenge

Guest post

Jellyfish back Atlantic Row 2013 for Talisker Whisky Atlantic Challenge

Dan Howie and Will North, both 28, are aiming to complete the epic ocean crossing, the Talisker Whisky Atlantic Challenge, in 60 days or less and raise £200,000 for their three chosen charities, Leukaemia & Lymphoma Research, Cancer Research UK, and St Anna’s. After a two-day delay due to weather conditions, the team set off on the 4th December.

The hugely demanding 3,000 mile rowing challenge across the wild Atlantic Ocean began from San Sebastian in La Gomera and will end at Nelson’s Dockyard English Harbour in Antigua. Spending up to 90 days at sea will see Dan and Will deal with sleep deprivation, severe weight loss, sharks, 50ft waves, physical pain and psychological exhaustion.

Throughout their mammoth journey, Will and Dan are being ‘digitally powered’ by Jellyfish, who are hosting and editing content on Team Atlantic Row’s website. To support the team, raise awareness of the challenge and encourage donations, Jellyfish are blogging, tweeting, instagramming and facebooking on their behalf. Team Atlantic Row’s progress is being tracked daily by Jellyfish and can be followed on their website.

‘The success of what we’re doing doesn’t rely solely on what we do,’ explained Dan. ‘It’s also about how people find us online, how many followers we have on our social channels and who reads our blog. All this is vital to getting the message across and ultimately encouraging people to donate… So what Jellyfish have done and are doing to promote us is just phenomenal.'

With support from London Mayor Boris Johnson, Olympic rowing champions Andrew Triggs Hodge, Sarah Ayton and Sarah Gosling, award-winning rower Steve O’Conner, and legendary athlete Colin Jackson, Team Atlantic Row’s incredible mission has certainly made a splash. Now that the cost of the challenge has been covered, all donations will be going directly to the three charities.


Image: http://www.jellyfish.co.uk/files/7913/8254/5681/meettheteam.jpg


Wednesday, 18 December, 2013

More from this author

For the last 54 days, we've been following Leukaemia & Lymphoma Research supporters Dan Howie and Will North as they rowed 3,000 miles across the Atlantic Ocean in the world's toughest rowing...
Dan and Will are nearly at Antigua, having rowed across the Atlantic in two-hours for the last 7 weeks. Dan says, "I'm rowing for two hours and then I have a break while Will rows for the next two...

Similar posts

Many of the teams at Leukaemia & Lymphoma Research have shared their highlights of 2014 on the site this year, so our team have decided to share a video to celebrate the Unstoppables (all our...
1. Swim4Leukaemia: A wave of coverage Back in February our Sports Ambassador, GB swimmer Lewis Coleman brought together 100 swimmers, including Olympians Becky Adlington and Michael Jamieson, for...

Post new comment  

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.