In July 2007 Argos, Britain’s leading catalogue retailer, launched their partnership with Leukaemia & Lymphoma Research. Within a year, staff had raised over £900,000 doubling their original target of £400,000 and making it their most successful charity partnership ever!
With over 680 stores in the UK and Barretstown in Ireland, Argos staff gave their best to fundraise over the 12 month partnership. As well as taking part in Leukaemia & Lymphoma Research’s Banana Army events, Argos staff also organised their own fundraisers including skydives, head shaves and Dragon Boat races.
The fervour for fundraising was not exclusive to store staff – the Argos directors rolled up their sleeves and got involved with their first ever Director’s Challenge.